Watch the video "Inside Paypal" and construct the corporate value chain of Paypal, identifying the core competencies as well as the key activities behind the competencies that has been developed to create value for the firm. Demonstrate how the value created in the corporate value chain becomes valuable in the market place. Use the format below and the samples provided as a guide to score High Distinction.
http://www.bloomberg.com/news/videos/2015-07-29/inside-paypal-full-show-7-28-
The video above is for your general knowledge. This essay needs at least 12 references of which at least 5 of them are journal articles.
1. Overview of Paypal (80-100 words)
-2 paragraphs (First paragraph introduces the company and second paragraph talks about its success)
-First paragraph has to be longer than the second paragraph
-Start the first paragraph with "Paypal was founded....."
-Start the second paragraph with "Paypal's success is attributed....."
-Refer to the LEGO sample
2. The Value Chain (300 words)
-Choose 3 activities and describe what and how value is created in each activity.
-Technology Development has to be one of the three.
-Try not to choose Human Resource Management
-Refer to the LEGO sample to use as a guide
3. Core Competencies (600 words)
-Discuss critically about 2-3 core competencies and use the four key criteria (VRIN) to show how can these core competencies help Paypal achieve sustainable competitive advantage
-Refer to the Fendi sample as a guide and follow the writing style
-Use words such as "core competency or competencies", "core products", "value", "competitive advantage" and "competitors".
4. Environmental Impact on Value of Core Competencies (200 words)
-1 negative impact, 1 positive impact
-DO NOT GIVE RECOMMENDATIONS
-Refer to Lego sample as a guide and follow its writing style.