Watch the case study below of Susan and her friends Frank & Jimmy. (view the case study scriptbelow)

After you watch the case study, please answer the questions:

• What critical errors do you see in the initial planning phase of the Clean-Air Carpet Cleaning Company?

• What economic factors do you think Susan, Frank, and Jimmy should have included in their plans for the Clean-Air Carpet Cleaning Company?

• What operational improvements would you have suggested for the Clean-Air Carpet Cleaning Company?

• What do you think were the main factors contributing to the failure of the Clean-Air Carpet Cleaning Company?

Case study video: http://extmedia.kaplan.edu/business/MT499/Unit_1/index.html

Case study script:http://extmedia.kaplan.edu/business/MT499/Unit_1/MT499%201204A%20Unit%201%20Discussion%20Video%20Script.pdf

You may use the following references:

Uggla, H., & Filipsson, D. (2009). Business and brand strategy: A framework for integration. ICFAI Journal of Business Strategy, 6(2), 27-42. Retrieved from Retrieved fromhttp://web.ebscohost.com.lib.kaplan.edu

Verreynne, M., & Meyer, D. (2010). Small business strategy and the industry life cycle. Small Business Economics, 35(4), 399-416.