Project which you are working on has progressed to point where you have recognized the main management and end users in effected organization and have scheduled initial interviews. Over next two weeks you interview 10 different users asking same set of problems of management team and associates. Upon examining results you find that needs recognized by management team are diametrically opposed to needs recognized by associates.
Must you be concerned and if so how much?
Would you report results and move on to next step of analysis?
Is re-interviewing users to drill down deeper alternative?
Do you have any conclusions about this group?