problem 1: Why concept of testing is very significant?
problem 2: Under what condition would you consider not test marketing a product? describe a product or service which meets this no-need to test criteria.
problem 3: Generate ideas for a new consumer product which fills an existing need but doesn’t currently exist. Choose the one idea which you think is best. What process would you see for idea generation and screening?
problem 4: What is a planned innovation?
problem 5: Describe step by step how would you convert the planned innovation to a new product development and its successful commercialization at the market place speedily? Make and state your supposition clearly.
problem 6: What are the different phases of new product development?
problem 7: Pick an industry and a product or service. Engage in a creative thinking process to produce an enhanced offering. Do the same to make an entirely new offering which uses one or more of the assets and competencies of the firm.
problem 8: Pick a firm and business and use the eight suggestions recommended by Gary Hamel to come up with a big idea.
problem 9: How would you raise the usage of products if you were the manager of Eureka Forbes?
problem 10: Starbucks coffee is now being offered by United Airlines in flight services and Starbucks Ice Cream is distributed by Dreyer’s. Assess these two growth initiatives. In each case, what is the asset or competency which is being leveraged? Was it as wise decision?