Tourism and Hospitality Management Assignment - Case Study Analysis
Assessment Description
The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues.
You will be assigned a case study which is located in the last section of your prescribed textbook. Based on the information provided in the case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.
Case - Ryanair: Evolution of competitive strategy
Your case study analysis MUST follow a professional structure:
Assignment Coversheet (Signed)
The Macro context
The Micro context
SWOT Analysis
Reference List (You must use Harvard Referencing Style)
In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Attachment:- Case Study.zip