TOPIC: Blue Ocean Strategy: Innovation or Retread?

Kim and Mauborgne represent Blue Ocean Strategy as an innovative business strategy that is more effective at creating sustainable competitive advantage than the predominant, traditional, competition-based strategy they call Red Ocean Strategy. In this paper, you will compare the two strategies and evaluate whether Blue Ocean Strategy is truly value innovation.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• use APA style for their writing assignments.

•This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Directions:

Complete the Application Matrix to compare Blue Ocean Strategy and Red Ocean Strategy. To complete the matrix should include the following:

1. At least five characteristics on which you will compare the two strategies, and list them in the column labeled "Characteristics" in the three-column Application Matrix.

2. Information regarding how each characteristic is applied in each strategy. Write your application information for each strategy in the appropriate column of the matrix.

Write a paper of 1,100-1,250 words in which you use the information from your completed Application Matrix to analyze Blue Ocean Strategy. Include the following in your analysis:

1. A discussion of the strategies, processes, and leadership practices Blue Ocean organizations employ to create sustainable competitive advantage.

2. A research-supported discussion of whether Blue Ocean Strategy is a value innovation or a case of theory and practice diverging.

Application Matrix: