Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Strategic Management Expert

INSTRUCTIONS

1. This case study is based on a case Dial-a-Surprize.

2. This is to test your APPLICATION of knowledge and theory.

3. Your plan must be between ten(10) and fifteen (15) typed pages (Arial Font, 10pt, line spacing 1,5).

Dial-a-Surprize in Nieuwenhuizen, C. (ed).2012. Business and Marketing Cases.

Cape Town: Juta.

problem1) You are expected to compile the integrated marketing plan for Dial-a-Surprize. The marketing plan should address the following issues:

1. How Dial-a-Surprize has segmented South African market

2. The positioning platform and unique selling proposition adopted by the Dial-a-Surprize

3. Dial-a-Surprize brand strategy

The marketing plan must include:

• An executive summary
• A situational analysis
• A SWOT analysis
• Key issues identified
• Assumptions
• Goals and objectives to be pursued
• The target market and positioning in this target market.
• An overview of the marketing strategy
• Detailed action plans (tactical plans) around the key components of an appropriate marketing mix(the 4Ps of marketing)
• Budgets
• Controls and reviews

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M93123

Have any Question? 


Related Questions in Strategic Management

Using the five forces model discussed in chapter 3 of the

Using the Five Forces Model discussed in Chapter 3 of the text, write a paper addressing the following points for the Tesla Motors car company: What implications can we derive for the ways in which Tesla Motors should co ...

External environment analysis of microsofta identify the

External Environment Analysis of Microsoft a. Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business unit identified for the study. i. In your discussion ...

Module 4 - slpstrategy implementation and strategic

Module 4 - SLP Strategy Implementation and Strategic Controls Simulation In Module 4, you will continue with the CVP analysis you completed in the Module 3 SLP. Scenario Continuation: It is still January 2, 2012. You hav ...

Imagine that you are the ceo of a successful domestic

Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your compa ...

Module- casestrategy implementation and strategic

Module- Case Strategy Implementation and Strategic Controls Assignment Overview This final case involves an analysis of strategy implementation at the Coca-Cola Company. You will use the resources you identified in the S ...

Assignment presentation of strategy audit findings

Assignment: Presentation of Strategy Audit Findings "katetutor" In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit. In previous assignments, you pe ...

This is an individual assignment each of you will do this

This is an individual assignment. Each of you will do this on your own. The majority of the content should reflect original critical thinking. When you are asked for information that might be available in your textbook, ...

Medtech is a company that makes inventory and re-orders as

MedTech is a company that makes inventory and re-orders as necessary. Recently, the company added purchasing consulting services to the product mix. These services are designed to help hospitals create inventory tracking ...

Strategy choice and implementation reporttaskit is often

Strategy Choice and Implementation Report Task It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation, how might this be the case? Report should co ...

Using a web search engine find five examples of values

Using a Web search engine, find five examples of values, vision, and mission statements as well as public declarations of organizational strategy. Do these examples express concern for the security of corporate informati ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro