Ask Question, Ask an Expert


Ask Strategic Management Expert


1. This case study is based on a case Dial-a-Surprize.

2. This is to test your APPLICATION of knowledge and theory.

3. Your plan must be between ten(10) and fifteen (15) typed pages (Arial Font, 10pt, line spacing 1,5).

Dial-a-Surprize in Nieuwenhuizen, C. (ed).2012. Business and Marketing Cases.

Cape Town: Juta.

problem1) You are expected to compile the integrated marketing plan for Dial-a-Surprize. The marketing plan should address the following issues:

1. How Dial-a-Surprize has segmented South African market

2. The positioning platform and unique selling proposition adopted by the Dial-a-Surprize

3. Dial-a-Surprize brand strategy

The marketing plan must include:

• An executive summary
• A situational analysis
• A SWOT analysis
• Key issues identified
• Assumptions
• Goals and objectives to be pursued
• The target market and positioning in this target market.
• An overview of the marketing strategy
• Detailed action plans (tactical plans) around the key components of an appropriate marketing mix(the 4Ps of marketing)
• Budgets
• Controls and reviews

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M93123

Have any Question? 

Related Questions in Strategic Management

Strategic management assignment-learning outcomesthe aim of

Strategic Management Assignment- LEARNING OUTCOMES The aim of this strategic analysis and decision-making subject is to provide you with the competencies and skills necessary for understanding, implementing and then mana ...

Write and submit a 2000 word scholarly essay using an

Write and submit a 2000 word, scholarly essay, using an academic essay format, on the following topic: "Outline and discuss the concepts of strategic capabilities, core competencies and strategic competitive advantage an ...

My strategic plan nd mission statements retrieved from

My Strategic Plan. (n.d.). Mission Statements. Retrieved from The resource link Forgot to attach it with the mail Evaluating Mission Stateme ...

1 describe the role of five major participants in the

1. Describe the role of five major participants in the Strategic Management Process (SMP) of a company. 2. Differentiate between mission and vision of a company? Explain with examples. 3. Explain in detail Porter’s four ...

Taskyou are required to write a 2500 word essay on either

Task You are required to write a 2500 word essay on either Strategic Management or Sustainability as follows: - Use an organisation that is or has been in the news during the past two years (work-related learning) as an ...

Alternative approaches to strategic managementa report -

Alternative Approaches to Strategic management A report - 2000 words - a min of 10 suitable references - follow Harvard guidelines - say 7-8 pages text. Format: Title page Executive summary Table of contents Introduction ...

Business assignmentcourse textbook david f r amp david f r

Business Assignment Course Textbook: David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www. ...

Introductionin this assignment you need to prepare a

Introduction: In this assignment you need to prepare a research report which will categorise and critique a topic from games. Your research will appreciate how this topic applies to video game design and development. Thi ...

Questionwhen programs or modules are unit tested only

Question: When programs or modules are unit tested, only developers engage in the testing tasks. The developer selects the test data, creates and submits test cases, and performs the actual test. During module integratio ...

You have been asked to observe advise and act as a

You have been asked to observe, advise and act as a Consultant to the Sales Director of a medium - sized company operating in the pharmaceutical sector of the UK economy. The company is about to launch a new product that ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate