Group Assignment – Comparison Report (2500 words)

This assessment task requires that groups examine two firms from the one industry that display contrasting (ex: insurgent or defensive) approaches. Students will compare and contrast the approaches used, ascertain the effectiveness of each, and determine the most effective approach. Students provide their responses and assessment in the form of a written report.

The report should include information on:

• The type of approach used by each group and the rationale behind each particular approach.
• The theoretical underpinnings of each approach.
• The basis and methods used to evaluate both approaches.
• The group’s final determination (and rationale) as to the most effective approach.