The solution is a discussion on what can occur when a marketing campaign completely misses the target audience. There is an analysis on the differences of creativity and innovation. With about 400 words and one reference, this solution thoroughly addresses the following textbook questions:
Based on your experience and perspective, what are the risks associated with an advertising campaign that is off target? Provide an example, and explain how the ad failed to achieve the desired results.
What's your opinion? Is there a difference between creativity and innovation? If so, give some examples of the differences between the two.