The purpose of this miniproject is to give you an opportunity to experience the advertising creative process.

1. First, you should create (imagine) a new brand of an existing product (such as a laundry detergent, toothpaste, perfume, or soft drink). If you are doing a marketing plan project in your course, you might use the same product for this miniproject.

2. Next, you should decide on your creative strategy. What appeal, execution format, tonality, and creative tactics do you think are best?

3. Create a series of at least three magazine ads for your product, using the appeal you selected. Your ads should have a headline, a visual, and copy to explain your product and to persuade customers to purchase your brand.

4. Present your ads to your class. Explain your ad execution and the reasons for the various decisions you made in developing the ads.