The primary deliverable for this course is a Strategic Management Plan for an organization of your choosing. The plan must include the following:
- Mission and Vision Statements
- Internal and External Analysis
- Human Resource Strategy and Stakeholder Analysis
- Market Analysis
- Budget Estimates
- Technology Allocations and E-Commerce
- Implementation Strategy and Timeline
- Control and Evaluation Methods
- Executive Summary
With this in mind, complete the following:
1. Identify a company for which you wish to develop a strategic management plan. This could be your present employer, a company you are familiar with, or a business you wish to start. You may wish to conduct some preliminary research to help you understand a little more about the company you chose.
2. Provide a brief description of the company.
3. Provide your reason for selecting this company.