The following structure for the individual report guideline is recommended:

Title page: Include report title, students' names and students' numbers, module name and code, assessment task, lecturer's name and date.

Background: Description of the business situational context. Explanation as to why analyzing the organizational case strategy is important and explanation of the competitive environment, in approximately 200- 300 words, provide a basic background to the strategic communication plan, state the purpose of the report and provide overview of the rest of the content.

Contents page: List the contents of the essay report (headings, sub-headings) and the page numbers they appear on.

Presentation of main ideas: Analyze and evaluate your chosen organizational business strategy supported with theoretical perspectives and strategic processes.

A. Analyze the organization's external competitive environment to identify opportunities and threats.

B. Analyze the organization's internal operating environment to identify the organization's strengths and weaknesses.

Critical evaluation: Evaluate the implications and justifications on how strategies are implemented and outline how the changes are managed effectively.

A. Justify how selected strategies are consistent with mission and major goals of the organization.

B. Demonstrate how employed strategies are congruent and constitute a viable business model.

C. Reflect on the role you played either as an internal consultant or internal change agent in improving business or organizational effectiveness.

Conclusion: In 300 - 400 words state the summary and evaluation of the ideas and statement of your own point of view with reasons. Explain why organizational managers should select the outlined strategies.

Support your report with examples and evidence of theories and models from academic literature readings of strategic management and intervention techniques discussed in class and module content.

Select a different hospitality business for this report than the one you used for your group work presentations.