The following is a list of potential concerns and a list of possible solutions for each of the potential concerns. Please match the possible solution to each corresponding potential concern it addresses.

Question

1. Concern: Visibility for the corporation can get lost.

2. Concern: Most promotional materials are not sustainable.

3. Concern: Tracking total investments and return on promotional investments is especially difficult.

4. Concern: You may get swamped with requests for contributions from other organizations connected to the cause.

5. Concern: A corporate cause promotion requires more time and involvement than writing a check.

6. Concern: Corporate cause promotions are often easy to replicate, removing any competitive advantage Match

A. Use a co-branding approach.

B. Consider a sustainable component in the campaign.

C. Make sure you have a plan set and adequate resources to support the time commitment.

D. Complete more quantitative research.

E. Come up with a predetermined plan and budget in case you are approached by other organizations.

F. Be the leader in your industry when supporting a cause and make the initiative as unique as possible while still relating it to the company.