TEXT BOOK: Schneider, GP 2015, Electronic commerce, 11th edition
MODULE 10 CHAPTER 6
REVIEW QUESTIONS
1. Describe the changes that occurred in virtual communities when the bandwidths available to Internet users increased.
2. When it was first started, many business experts were concerned that Facebook would never make a profit. In two or three paragraphs, describe how Facebook was able to generate revenue and outline at least one concern that an investor might have about its future profitability.
3. Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. Outline the advantages of that strategy.
CASE STUDY C1 CRITICAL THINKING QUESTIONS
1. Visit the Lego Mindstorms Web site and identify features that are elements of the company's social networking strategy for this product.
2. Lego provides a minimal set of instructions with this product. Explain how a new user could learn how to build and program complex robots using the social networking elements provided by the company.
3. In this chapter, you learned how newspapers, magazines, and broadcasters are using their readers to create news items and stories. Outline at least five specific ways in which Mindstorms community members create value for Lego.