(Answered) Text book schneider gp 2015 electronic commerce 11th

Management Studies

TEXT BOOK: Schneider, GP 2015, Electronic commerce, 11th edition

MODULE 5 CHAPTER 9

REVIEW QUESTIONS

1. Outline the differences between "shared hosting" and "dedicated hosting."

2. Identify and briefly describe the three key elements that must exist in any electronic commerce software package.

3. Outline and describe the main functions of shopping cart software.

CASE STUDY C1 CRITICAL THINKING QUESTIONS

1. List the types of information that Club Car division's CRM system makes available to sales representatives in the field. For each type of information, briefly explain how salespeople's remote access to that type of information can help them close sales on their customers' sites.

2. Consider whether knowledge management or content management software would be useful to Club Car division in managing the information available to their salespeople. Discuss possible applications of each type of software at Club Car division.

3. In the CRM relaunch, Club Car division focused on two CRM elements. Explain why this approach would work better, in general, than implementing a comprehensive CRM system that could track all of the division's sales activities and related information in real time.

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