Task
- Provide feedback to your colleague below by commenting on the relationship between data collection, data analysis and interpreting and presenting research findings.
- Be sure to include references to all sources in Harvard Referencing Style.
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RESEARCH METHODOLOGY REVIEW: MOTIVATION TO IMPROVE SALESFORCE PERFORMANCE: A CASE STUDY OF WEMA BANK PLC
My research methodology to analyze the impact of motivation on salesforce to improve performance, a case study of "Wema Bank Plc' a fully quoted company under the Nigerian stock exchange company would be conducted in line with various research methodologies as discussed by Easterby-Smith (2012).
APPROACH:
I will adopt the quantitative (this is the con
Task
- Provide feedback to your colleague below by commenting on the relationship between data collection, data analysis and interpreting and presenting research findings.
- Be sure to include references to all sources in Harvard Referencing Style.
----------------------------------------------------------------------------------------------------------------
RESEARCH METHODOLOGY REVIEW: MOTIVATION TO IMPROVE SALESFORCE PERFORMANCE: A CASE STUDY OF WEMA BANK PLC
My research methodology to analyze the impact of motivation on salesforce to improve performance, a case study of "Wema Bank Plc' a fully quoted company under the Nigerian stock exchange company would be conducted in line with various research methodologies as discussed by Easterby-Smith (2012).
APPROACH:
I will adopt the quantitative (this is the conversion of observations to data via inferential analysis to draw conclusion) model, which validates or negates existing notion about a belief or established hypothesis (Easterby, 2012), analysis to test the hypothesis of assuming that; financial reward is a major motivational factor for salesforce to improve performance in terms of meeting budget, the effect of career growth on job motivation and fear of job loss.
Wema Bank Plc is present in 138 locations across Nigeria, with Fifteen (15)zones, Six (6)regions and three (3) directorates. The Bank has about 1,200 employees with the ratio of 60:40 in terms of operations staff to sales/ marketing staff.
I will select and administer survey questions to a randomly selected Clusters of sales staff using "cluster Sampling" (Easterby, 2012:227)across the zones, regions and directorates in the Bank. This is to give fair representation to all geographical location in the bank and cognizance of their environmental peculiarities in validating this assumption or otherwise.
Obviously, some of the responses would elucidate some qualitative observations, which would form some soft forms in the opinion of respondents across the research work. This however can form basis of study in a later future for review.
The survey questions would center on the impact of remuneration, career growth and fear of job loss as a potential means for motivating salespeople in the Bank. Their responses would be scaled with Likert model (1=strongly disagree; 7=strongly agree), where median of the responses would be used to juxtapose the major component impacting that motivates salespeople to perform better.
Over the years, there have been a growing concern amongst salesforce and marketing managers on how to motivate the sales team to a better performance, several contention to validate the extent to which financial reward is directly to improved performance in this area. This research will help test some of these argument and pitch tent for the case study been considered at least, would relevant to the environment.
The impact of career growth motivation and fear of job loss would also be considered in the analysis of this research work. Multiple regression technique to infer various arguments would be adopted to aid simplistic interpretations of various observations from the gathered data.
Reference:
- Crotty , M., (1998) The Foundations of Social Research: Meaning and Perspective in the Research Process, London: Sage Publications.
- Easterby-Smith, M., R. Thorpe, & P. Jackson, (2012) Management Research, 4th edition, London: SAGE Publication
version of observations to data via inferential analysis to draw conclusion) model, which validates or negates existing notion about a belief or established hypothesis (Easterby, 2012), analysis to test the hypothesis of assuming that; financial reward is a major motivational factor for salesforce to improve performance in terms of meeting budget, the effect of career growth on job motivation and fear of job loss.
Wema Bank Plc is present in 138 locations across Nigeria, with Fifteen (15)zones, Six (6)regions and three (3) directorates. The Bank has about 1,200 employees with the ratio of 60:40 in terms of operations staff to sales/ marketing staff.
I will select and administer survey questions to a randomly selected Clusters of sales staff using "cluster Sampling" (Easterby, 2012:227)across the zones, regions and directorates in the Bank. This is to give fair representation to all geographical location in the bank and cognizance of their environmental peculiarities in validating this assumption or otherwise.
Obviously, some of the responses would elucidate some qualitative observations, which would form some soft forms in the opinion of respondents across the research work. This however can form basis of study in a later future for review.
The survey questions would center on the impact of remuneration, career growth and fear of job loss as a potential means for motivating salespeople in the Bank. Their responses would be scaled with Likert model (1=strongly disagree; 7=strongly agree), where median of the responses would be used to juxtapose the major component impacting that motivates salespeople to perform better.
Over the years, there have been a growing concern amongst salesforce and marketing managers on how to motivate the sales team to a better performance, several contention to validate the extent to which financial reward is directly to improved performance in this area. This research will help test some of these argument and pitch tent for the case study been considered at least, would relevant to the environment.
The impact of career growth motivation and fear of job loss would also be considered in the analysis of this research work. Multiple regression technique to infer various arguments would be adopted to aid simplistic interpretations of various observations from the gathered data.
Reference:
- Crotty , M., (1998) The Foundations of Social Research: Meaning and Perspective in the Research Process, London: Sage Publications.
- Easterby-Smith, M., R. Thorpe, & P. Jackson, (2012) Management Research, 4th edition, London: SAGE Publication