Synthesise theories and models from the module readings and literature (that address the issue in the situation).

Utilise effective discussion, analysis and conclusions showing critical thinking to propose solutions and address the following questions:

What are the implications of BP's strategy in terms of public perception and how may this impact upon their performance?

Critically discuss BP's ability to strike a balance between its interests and wider needs and expectations in light of the strategic frameworks and models you have encountered.

Provide correct referencing and citation

In each submission be sure to cite and reference examples from the module textbook and journal articles presented in this module as well as resources you identify from your own research. Your submissions should demonstrate critical analysis of the topic and a coherent application of related theories.