STRATEGIC MANAGEMENT

ASSIGNMENT- TITLE: Strategic Analysis

Task:

Prepare an individual report of 3,000 ±10% words, which can be based on an organization or idea of your own choice. The strategic analysis must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.

If your analysis is of an organisation then do not submit a functional analysis; for example, do not submit a strategic marketing analysis or a strategic human resource analysis. You should be applying the concepts and models from the topics that are within the module to your chosen organisation.

The report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, recommendations, references and bibliography. Thisassignment must apply the Harvard system of referencing in your report.

Objectives:

To analyse a business policy or strategic management topic, to carry out individual research or evaluation of an organisation.

Requirements:

Meet the learning outcomes listed above, identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation.

There are a number of ways you might carry out this assignment: here are a few ideas:

• Use a theoretical model to reflect upon the reality (practice) of a situation. Use theory to predict the outcomes of practice. Use practice to reflect upon / modify theory.

• Compare theory and practice: Does M.E. Porter's (1985) model of competition support the experience of practitioners? i.e. use a practical example /case / issue to reflect on Porter's model(s) and examine success and / or failure.

• A case study approach: Is Satya Nadella, C.E.O. managing Microsoft as effectively as he might? i.e. do an analysis of Microsoft's performance in relation to declared (or undeclared) strategy and the efficacy of his strategy.

• A recovery plan: My advice to the Chief Executive Officer of the Sony Corporation is ......i.e. suggest a way forward for the organization in lightof their poor performance over the last 5 years.

• A risk management strategy: My advice to JP Morgan's Chief Executive Officer in light of their 2012 $6 Billion trading loss.