Strategic Management
Assessment description: Individual report You will explore how data and information in a strategic plan and objectives support organisational decision making processes, and how such information is effectively communicated across the organization. It is required 3000 words.
1. Detailed guidance:
In this assessment you demonstrate your understanding and ability to apply strategic management theory and frameworks to a case study. Your case can be the organisation you are working at or any other business you are familiar with or wish to explore. Please note that citing sources of concepts/theories/models is essential.
Linking your answer to academic literature, you are required to address the following tasks:
1. A strategic analysis of organisational data and information that supports decision making (1000 words):
- An indication of business level strategy and corporate strategy
- Environmental analysis
- Resources and competence analysis
- Given the analysis in parts a, b and c provide a reasoned argument for the strategic direction you believe the organisation should consider.
2. Develop a strategy plan based on your analysis in question 1, ensuring you include the resource implications. The plan should include as a minimum the mission, strategic direction, objectives and Key Performance Indicators (KPIs) (1000 words).
3. Evaluate the place of strategic control through the development of a strategy implementation plan. This should fully consider and include communication methods to internal and external stakeholders and appropriate monitoring and evaluation systems for the strategy plan as outlined in your response to question 2 (1000 words).
4. Assessment Presentation
When marking this assessment, the markers will also be looking for the following:
- Legible presentation.
- Good use of spelling, grammar and language throughout.
- Appropriate focus, meeting learning outcomes/assessment criteria.
- Logical progression and structure of arguments.
- Evidence of a range of relevant supporting reading.
- Use of accurate, evidence-based information to support the arguments made.
- Follow normal Academic Regulations in terms of Academic Offences, style and language.
- Use of the appropriate system of referencing and may include a bibliography that lists all resources referenced.