Strategic Management: How Exceptional Managers Realize a Grand Design
SWOT Analysis
When used effectively to analyze an organizations strengths and weakness SWOT uncovers areas where the organization can dominate and identifies areas in which it cannot. It also lets the company know where they need to improve; carefully identifying the weakness of an organization gives managers some actionable items where they can focus their improvement efforts with precision and accuracy. Most of the time a weakness can be flipped very easily to an opportunity. I think many times if it is a controllable it can work this way. Sometimes there are weaknesses that are identified that are not controllable right at the moment. Do you agree or disagree?