Strategic Management (Capstone)

Project Topic and Questions

For this final project, you will select a company of your choice and examine its business model and strategies from several different aspects. You should select a company/organization with which are quite familiar and have access to its databases and information sources. As part of this project, you are required to answer the following five specific questions:

1. What is your selected company's mission statement (mission, vision, and key values)? Evaluate your company's mission statement with special attention to its relevance, classy, and motivational impact on employees.

2. What is your selected company's business model? Outline main components of your company's business. Do you consider its business model clear enough to effectively guide its strategies? Illustrate your answer with appropriate examples.

3. What generic strategies does your selected company use? Is your company using a low cost leadership, differentiation, a focused strategy, or a combination of generic strategies? Explain as to why your company is using a certain strategy. What is the link between this strategy and its business model?

4. What competitive advantage does your company have in its target market? Is this advantage temporary or sustainable? What resources does your company possess to make its competitive advantage sustainable?

5. How do you see the long-term future of this company? Do you see your company emerging as a market leader in its industry or just struggling for its survival in the next five to ten years? Explain with relevant data and examples.