Strategic Management Assignment

Assessment Type: Individual Assignment and Group Presentation

1. ONE Individual written assignment

2. Group Presentation

1. Description of Assessment Requirements: Individual Written Assignment.

"The process researchers have shown again and again the real world messiness of strategy formulation and implementation. The implication is that it is impossible to analyse everything up front and predict the future, and that the search for economically optimal decisions is futile"(Johnson et al., 2011, Exploring Corporate Strategy, 9th Edition, p.17).

Drawing on relevant studies and models , critically evaluate this statement. Use business examples to support your argument.

2. Group Assignment

You are required to answer the following questions based on the case study of Chateau Margaux. Make and state any reasonable assumptions. Use academic models to support your analysis.

Question 1 (Internal Analysis)

Drawing on strategic capabilities models, conduct an internal analysis on Chateau Margaux.  In your view, are any of the core resources and core capabilities under threat? Justify your answer

Question 2 (External Analysis)

Using relevant models, critically discuss the impact of external forces on the company.

Question 3 (Industry Analysis)

 Critically evaluate the structure of the wine industry and discuss the implications for the company.

Question 4 (Strategy Formation)

(a) In the light of your analysis, discuss the possible strategic options open to the company. Evaluate these options within the frameworks of qualitative and quantitative models, and recommend a suitable strategy option to the company.

(b) Prepare a strategy statement that the Board of Chateau Margaux may find useful.

Attachment:- Assignment.rar