Strategic Management Assignment: Strategy Formation and Implementation

1. Identify and discuss the current generic type of business strategy the organisation implements by examining its strategy statement and/or its value chain activities.

2. Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product innovation, and M&A. Describe its contents in details. Justify why your initiative is strategic and how it can enhance the organisation's competitive advantage.

3. Develop a strategy implementation plan that primarily focuses on the following areas:

a. What needs to be changed to implement the strategy?

b. Why the proposed changes should be made?

c. How will the changes proposed be managed and implemented?

4. Explain how the organization will measure and evaluate the strategic initiative you proposed. Focus specifically on:

a. A set of key success measures for the strategic initiative, using Balance Scorecard.

b. Draw a strategy map that indicates the key success measures and their hierarchical relationships.

c. The suitability of the strategic initiative you proposed in the light of the external environment, the organisation's strategic capability, and its current business strategy.

References should be utilised within this Report to validate the information presented, and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used sparingly to identify relevant issues.

Learning outcome/s and capability development

This assessment is deliberately designed not only to test what you know, but to also build lifelong learning skills. It has been developed to give you the best possible opportunity to help the organization to survive and thrive into the future. The skills that you will be developing include:

• cognitive conceptualisation skills
• critical thinking and analysis skills
• creative application skills.

All these are valuable skills you will need in future employment. How well you are able to demonstrate these skills and knowledges will impact not only on you and your group (in terms of a mark) but also has the potential to influence the future of the case study organisation. Your work matters.

Attachment:- Assignment.rar