STRATEGIC MANAGEMENT ASSIGNMENT: PROFESSIONAL REPORT

ASSIGNMENT DETAILS

Requirement: You are required to construct an inductive professional report. The development of an inductive report is a strongly applied piece of work and must link theory and practice.

You are to:

1. Pick a company or organisation, either New Zealand or international.

2. Undertake a strategic analysis of the company to determine the current situation.

3. Develop a strategy for the company to provide direction and details about how it should proceed.

Your report must:

- Demonstrate understanding of the company's internal and external environment.

- Develop a strategy for the future direction of the company.

- Include a details about how it should implement the strategy.

- Determine how the performance of the strategy will be assessed.

The report must demonstrate comprehension of the whole strategic management topic.

Therefore, whatever you choose you must make reference to strategic management models, frameworks, concepts and terminology that you have encountered in workshops and self-learning, and from directed material and independent research.

This must be combined with industry material and data to provide sound argument, rationale, and decisions, ultimately leading to useful recommendations that your report will produce.

Further, your report must:

- Be from the management perspective (i.e. not be a marketing or accounting report)

- Be real and addressable

- Use theory and practice to demonstrate knowledge

Length: 6,500 words (approximately 20 pages)

Learning outcome(s) addressed:

1. Analyse the internal and external environments within which an organisation operates.

2. Investigate factors the influence the effectiveness of strategy formulation.

3. Investigate factors the influence the effectiveness of strategy implementation.

4. Evaluate strategic performance and control systems.