Strategic Management Assignment: Case Analysis

Instructions:

• Read the a case "MMICC 2015 Case"
• Form a group of 3 people and Prepare a Report (not more than 10 pages)

The Assignment should cover the following points:

1. Brief Overview (Describe the Company and Identify the Industry)

2. Situation Analysis (SWOT/PESTLE/Porter's Five Forces/4P's)

3. Key Issues (Symptoms/Problems)

4. Alternatives (A set of strategic alternatives that have a potential to solve the problem)

5. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)

6. Recommendation

7. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)

8. Risk and Mitigation (List all the challenges that would prevent the company from successfully implementing the proposed solution/List risk mitigation strategies for every challenge).