Strategic Decision-Making Process in the chapter discuss which of the eight steps you feel is the most important of the process to achieve competitive success for a firm.

These are the 8 steps: Mission, Objective, Strategies, Polices, Program, Budgets, Procedures, Performance.

Select a comapny: Company AT&T

• Identify your firm's Mission and Vision Statements.

• Describe if the current Mission and Vision Statements are effective and why.

• Recommend new Mission and Vision Statements, if need be, and support your work.

• Develop a Mission Statement and or a Vision Statement, if your firm does not have one. Support the new statement.