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Management Studies

Some industry analysts think soft-drink companies must develop products which will bring new customers in the market rather than just creating variants on old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories in place of increasing the number of consumers entire. Which Coca-Cola products are most likely to lose customers to Coke Zero?

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M915125

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