SLP Assignment Expectations

Topic = Lexus wants to increase the brand awareness of its 2017 Lexus GX466.

Use the following outline to organize your paper.

Note that the letters "a, b, c..." and the numbers "i, ii, iii, iv..." below are used to show the major issues you need to include in your paper, but should not be used to format your paper.

III. SWOT Analysis (3-6 pages)

1. Strengths and Weaknesses (Internal)

i. Strengths

ii. Weaknesses

2. Opportunities and Threats (External)

i. Opportunities

ii. Threats

3. SWOT Table

Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your Module 1 SLP based on the feedback from your professor and your additional research.