Short paper (essay)

Topic:

In a world of information technology (IT) abundance, competitive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage (CA) purely on the basis of having an ES.

However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss three strategic approaches a company can use to achieve competitive advantage and/or differentiation using their ES? Use two different case studies for each strategic approach selected to support any discussion. Assume that your firm has an ES in place (the paper should NOT be about introducing or implementing an ES in a firm).

Given that this will be a current issues paper, references should be no older than 5-7 years. It is recommended that Google Scholar be used as the first search engine to identify relevant articles.

Paper has an identified purpose

i) Paper introduces topic (1)

ii) States the purpose of the report restating the assignment question(3)

Body of paper has appropriate content

i) Contains appropriate material- accurate, relevant and interesting (4)

ii) Presents a well-structured discussion (4)

iii) Paper addresses the question(s) posed & justifies the identified strategies (6)

iv) Includes a suitable number of appropriate industry examples (6)

Conclusion

i) Paper properly reflects on the main discussion (2)

References & Grammar

i) Citations are indicated correctly (Harvard) (3)

ii) Well written; good flow & consistent writing style; Grammar & spelling (4)

iii) Citation are recent- not greater than 5-7 years (2)