Review the following Reading:

Then consider how strategic intent can lead to sustainable competitive advantage.

Use the UoRL Library to research organisations to find one example of an organisation that clearly has an articulated strategic intent and long-term posture towards innovation and capability expansion.

Use the UoRL Library to research organisations to find one example of an organisation that clearly does not have an articulated strategic intent and long-term posture towards innovation and capability expansion.

To complete this Assignment:

Conduct a thorough and well-argued analysis that provides evidence that one of your chosen companies does have a strong strategic-intent posture.

Be sure to explain the strategic implications of your analysis and speculate on what this strong strategic intent posture could bring to the organisation in terms of future strategic direction and choices.

Conduct a thorough and well-argued analysis that provides evidence that one of your chosen companies does not have a strong strategic-intent posture.

Be sure to explain the strategic implications of your analysis and speculate on what this lack of strategic-intent posture could mean to the organisation in terms of future strategic directions and choices.