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Respond to the following questions. Your response must be in a Word document in APA format. Your paper should be 4-5 pages in length, double spaced, with at least three resources cited other than the course textbook.

1. Why is it necessary to develop a thorough, well-integrated retail strategy? What could happen if a retailer does not develop such a strategy?

2. Develop sales promotion for each of the following:

a. A nearby regional shopping center

b. A new restaurant

c. An off-price apparel retailer

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Strategic Management, Management Studies

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