Read the report State of the Hispanic Consumer: The Hispanic Market Imperative Quarter2, 2012 - the green boxes are suggestions for businesses - so don't miss them.
Take a look at this IDIC chart back from Chapter 1:
If you were a business just starting out and you wanted to target the Hispanic market, one of the things you will need to do is determine how to treat Hispanic customers as unique individuals. Understanding the demographic and their shopping behaviors is a huge step to approaching a customer one-on-one and developing trust. Not all Hispanic customers will act the same; however, knowing the demographics is a starting point.
Write a one page reflection (about 500 words) on the following question. Please restate the questions and sub-questions.
1. What differentiates a Hispanic consumer from others?
a. What do they value?
b. How do they like to interact with businesses (what medium)?
c. What is the role of language and culture among the Latino target customer?
2. Explain how you would approach creating and managing customer relationships with a Hispanic consumer.