Read the given Case Study of "Biocon India Group".
Answer the following questions:
Use Harvard Style Referencing throughout the assignment. Use atleast 2 references/citations (Harvard Style Reference) per paragraph.
NB referencing parts do not count in the 3000 word counts limit. The assignment cannot be less than 3000 words or more than 3000 words( NB referencing are excluded in the word counts).
QUESTIONS:
SECTION 1. MISSION, VISION, AND STAKEHOLDERS
Select and answer one of the following questions:
1.1. Write a mission and a vision statement for Biocon India Group. How ill these statements support the development of sustainable competitive advantage.
1.2. Identify Biocon India Group key stakeholders and map these stakeholders in terms of the power/interest grid. Critique, with supporting commentary, which of these stakeholders will need to be repositioned over the next 12 months.
SECTION 2. SCENARIOS AND INDUSTRY ANALYSIS
Select and answer one of the following questions:
2.1. Describe and analyse some of the key trends and uncertainties facing the pharmaceutical industry over the following 10 years. Build on this analysis to generate two possible scenarios for Biocon India Group, what implications are there for their strategy?
2.2. By employing relevant data from the case, conduct a five forces analysis of the Pharmaceutical Industry. What do you conclude about that industry's attractiveness?
SECTION 3. RESOURCES AND CAPABILITIES
Select and answer one of the following questions:
3.1. Evaluate the bases of Biocon India Group strategic capabilities by utilizing the VRIO/VRIN criteria (value, rarity, inimitability, organisation and/or nonsubstitutability). Which are the key strategic capabilities that provide, or could provide them with a sustainable competitive advantage? Why?
3.2. Evaluate Biocon India Group resources and capabilities by utilizing the value chain framework. How is the company creating value? Discuss how could the company develop and improve further in respect to this?
SECTION 4. BUSINESS AND CORPORATE STRATEGIES
What suggestions could you make to Biocon India Group Senior Management team to support their position in achieving sustainable competitive advantage in the pharmaceutical global competitive environment?
Attachment:- Case-Study-Biocon-India-Group.rar