Read the case on page 261 entitled skullcandy developing, Ask an Expert

Writing

Read the case on page 261 entitled Skullcandy: Developing Extreme Headphones. Write a 5-page paper (1500 or more words) in APA format in response to the five questions:

1. What are some of the ways that Skullcandy's size and growth rate influence its development process?

2. How would you characterize Skullcandy's new product development team structure?

3. What are the advantages and disadvantages of having Skullcandy employees serve on several project teams simultaneously?

4. What are the challenges associated with measuring and rewarding the performance of Skullcandy development team members?

5. If you were advising the top management of Skullcandy about new product development processes, what recommendations would you make?

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