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Management Studies

Question:

You have been appointed as consultant to advise a small company of your choice about its product portfolio. Write a report which:

a) explains the product life cycle and how it may be used to adapt the marketing mix.

b) states why it is important for the company to innovate and explains the new product development process in the context of the firm.

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M9589552

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