QUESTIONS FOR HYUNDAI INDIA CASE STUDY

Case Study - Hyundai India: An able Challenger to Maruti Suzuki?

All questions to be answered with data available at the time of the case, not the present day

1: What was the structure of the Indian passenger automobile market at the time of the case?

2: What domestic passenger auto brands were there? Please refer to the 2 domestic brands that have the largest market shares to illustrate your answer. What advantages did they have over foreign brands who do not manufacture in India? What weaknesses did they have in relation to these foreign brands?

3: Building on your reply to the previous question, to what extent are the major Indian domestic car brands vulnerable to global auto producers? Which global car manufacturer is the biggest threat, in your opinion? Why? Please can you base your answer on your assessments of their a) competitive and strategic position and b) financial performance and position.

4: Compare and contrast the management cultures of Hyundai and one of its non Korean or Japanese competitors in the Indian passenger auto market. What implications do your findings have in relation to each company's potential to compete in the Indian market into the future?