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Questions

1. Explain how Talon helps Harley-Davidson employees improve their decision-making capabilities.

2. Identify a few key metrics a Harley-Davidson marketing executive might want to monitor on a digital dashboard.

3. How can Harley-Davidson benefit from using decision support systems and executive inforrriation systems in its business?

4. How would Harley-Davidson's business be affected if it decided to sell accessories directly to its online customers? Include a brief discussion of the ethics involved with this decision.

5. Evaluate the HOG CRM strategy and recommend an additional benefit Harley-Davidson could provide to its HOG members to increase customer satisfaction.

Case (Link Below)

https://www.dropbox.com/s/t9mddnbcddawcuq/Case-Harley-Davidson%2803-11-17%29.rar?dl=0

Management Information System, Management Studies

  • Category:- Management Information System
  • Reference No.:- M92512727
  • Price:- $30

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