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Course Textbook

Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall.

Case Study

Locate and read the case starting on page 253 in your textbook entitled "Flying the Competitive Skies: U.S. Airline Industry," and respond to the following questions:

- How do economic issues, politics, and social factors affect the airline industry?

- What is the financial position of the companies in the airline industry including the impact on airline suppliers (lessors), manufacturers, and unions?

- Describe the importance of the airline industry to the travel industry and economic development.

- What is the power of the buyer and supplier in the airline industry?

Your response should be a minimum of two pages in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

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