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The nature of the Web, with its two-way communication features and traceable connection technology, allows firm to gather much more information about customer behavior and preferences than they could be using micro marketing approaches.

(i) Critically discuss E-business failures and strategies for success.

(ii) Discuss how the future of E-business will be.

(iii) Describe elaborately what E-CRM Solution is and using examples, describe the E-CRM toolkit.

Management Information System, Management Studies

  • Category:- Management Information System
  • Reference No.:- M9590312

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