Question explore bmws website at wwwbmwgroupcom and see if, Ask an Expert

Management Studies

Question: Explore BMW's website at www.bmwgroup.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Is there reason to believe that BMW's differentiation strategy has been successful in producing a competitive advantage? Why or why not ?

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Strategic Management, Management Studies

Category:- Strategic Management
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