Question: Executing and Evaluation of Strategic Management and Marketing initiatives This unit is dedicated to understanding how intended strategic and marketing initiatives become an organizational and market reality with specific emphasis on the development of action plans, evaluation of strategic and marketing progress through measurement, and contingency planning.

The working exercise summary analyses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone being prepared to serve in an operational capacity within the healthcare and related industry.

Develop an action plan for the implementation of strategic initiatives for Johns Hopkins Hospital that identifies, at minimum: responsible individuals\departments, action(s) to be taken, measures, and timeline to complete

Identify and describe the bases for at least three (3) likely or practically possible contingency planning issues or events and briefly explain associated solutions or actions to be taken to maintain strategic momentum.