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Question 1:Outline and discuss the market targeting strategy that you would recommend Snazzy implement for its new line of energy drinks. Provide rationale for your strategy choice? (Market targeting strategy.)

Hint : A well-written description of the market targeting strategy accompanied by a comprehensive rationale has been undertaken

Question 2:Explain the consumer behaviour characteristics that are likely to influence consumer purchases of this new product? (concept consumer behaviour characteristics

Hint : A comprehensive discussion of relevant consumer behaviour characteristics has been undertaken

 

 

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9890122
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