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Question 1

Explain the Portfolio Approach to Strategic Analysis and discuss its limitations.

Question 2

Write short notes on each of the following (questions carry equal marks):

(a) Explain the term ‘Competitive Advantage'
(b) Give a schematic description of the Value Chain Concept
(c) Describe the different types of diversification by Integration, giving examples.
(d) Distinguish between the terms ‘Vision' and ‘Mission'.
(e) Briefly describe Porter's Generic Strategies.

Question 3

Research has shown that the success of a strategy is strongly correlated to how it is implemented. Discuss the key issues that must be addressed when implementing a strategy.

Question 4

Discuss the following statement:

"A strategy can be monitored through operational controls only".

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9585404

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