Question 1:

An organisation has to scan the external environment to identify possible opportunities and threats and the internal environment for its strengths and weaknesses before it can start on strategy formulation.

a) Describe the important constituents of micro and mega environment.

b) The impact of technological development on strategy is not only fast but is far-reaching. Do you agree? Discuss

Question 2:

Professor Ansoff explained the concept of strategy as the common thread among the organization's activities and product markets-that defines the essential nature of business that the organization was or planned to be in future.

(a) Explain the concept of strategic management.

(b) In what ways can strategic management be beneficial to a tourism sector?

(c) How can strategies ensure organizational effectiveness?