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Question 1:

(a) Explain the Marketing Information System (MIS) with an illustrated diagram.
(b) Show the importance of the MIS to marketing decision makers.

Question 2:

(a) What are the benefits and problems the seller may face in adopting eMarketing strategies?
(b) As a Graphic Designer, advise the director of Pizza Italiano on how he can maximize on an eMarketing presence for better customer services.

Question 3:

The marketing mix framework plays a very important role in the strategic marketing decisions of a business. Being the marketing manager of Pizza Italiano, write a report for top management explaining the followings:

(a) Importance of marketing mix framework.

(b) Traditional 4Ps.

(c) Service marketing mix which looks at the additional 3Ps of marketing namely people, process and physical evidence.

Management Information System, Management Studies

  • Category:- Management Information System
  • Reference No.:- M9590047

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