QUESTION 1

As a member of a strategic management team, you are assigned to write a strategic marketing report on the future of the tourism and hospitality industry in Mauritius. You are expected to use the attached statistical details and consider the following points

- Background of the industry and progress over the past decade

- The present situation regarding room occupancy and tourist arrivals

- Recommendation for future strategies

Your report which should be based on the SWOT approach should not be more than 1000 words

QUESTION 2

Discuss the stages in the strategic decision making process. Support your answer with examples from the tourism and hospitality sector

QUESTION 3

What are SBU's? In your opinion, how effective are they in large conglomerates or multinational corporations?

QUESTION 4

What motivates companies to embark on major merging or taking-over endeavours?

QUESTION 5

Short-, medium-, and long-term strategies require different approaches and methods of implementation, evaluation and control. How far do you agree?