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Q. Who are burns and stalker?

Burns and Stalker in their 1961 book 'The Management of Innovation'explained two organisational types signifying a spectrum which organisations could be placed.  

According to Burns and Stalker 'organic forms' are more appropriate for turbulent, unstable and changing conditions. Unlike rigid "mechanistic form" which is rigid as well as highly specialised e.g. Harrison's 'role culture'.  An organic firm tries to re-shape itself to address new problems and tackle unforeseen environmental change.

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9576335

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