PURPOSE

The purpose of this assignment is to gain in-depth understanding of the elements of strategic management theory and undertake strategic analysis of an organisation. Students will also learn how to work in groups, undertake academic research, use electronic databases and create a group report.

REQUIREMENTS

1. Read the case (McDONALD'S: FROM BIG MAC TO P'TIT PLAISIR) from your textbook

Hanson, D. J., Dowling, P. J., Hill, M. A., Ireland, R. D., & Hoskinson, R. E. (2014).

Strategic Management: competitiveness and globalization (5th Asia Pacific ed.).

2. Using the information provided in the case, write an essay answering all the following questions. Justify your answers using suitable strategic management theories from your text and other sources.

I. Describe the types of market demands that compelled McDonald's to deviate from its successful business model.

II. What actions did McDonald's take in response to these market demands?

III. Evaluate the effect or outcome of the company's strategic actions. Provide evidence of their success or failure.

IV. Assess McDonald's actions to demonstrate its sense of corporate responsibility. Has the company achieved the intended results?