PURPOSE

The purpose of this assignment is to enhance the learner's ability to analyze organization's readiness to manage in the 21st Century Competitive Landscape, suggest and critically discuss means to create and sustain competitive advantage for survival in such scenario.

REQUIREMENT
To survive and win in a competitive environment, organization has to gain advantage over its rivals and earn profit. However, 21st century land scape is defined by significant challenges requiring constant adaptation to new circumstances.

The question is HOW?

To answer this assignment question, you have to perform the following tasks:

1. Based on your observation or interview or reading of literature about the selected organisation of your choice,
a) Identify and critically discuss at least five challenges facing the organization in managing in the new competitive landscape.
b) Analyse the techniques or approaches used by the organization to overcome the challenges.

2. As a management expert:
a) Critically discuss how the organization may create and sustain competitive advantage in the new competitive environment.
Support your answer by referring to at least 5 (five) relevant journal articles and books in organisations and Business management