Promotional Effectiveness Case Study

The tabs will highlight which questions they support.

Include all supporting elements including spreadsheets and other rationale.

For the purpose of supporting your recommendation, please indicate any assumptions you would need to make when information is missing and mention any additional information you would need in order to make your recommendation stronger.

1. From the excel sheet provided for Shampoo offer performance please provide the following information:

a. What price point is most effective at maximizing sales?
b. What price point is most effective at maximizing gross margin?
c. What price point would you recommend as the most effective price? Why?
d. How would each offer perform for sales and margin with a 25% discount?
e. What impact does Flyer promotion have on performance?
f. How would each offer perform for sales and margin with a 60% discount?

2. Looking at SDM mass marketing promotions, what are some key characteristics of each unique promotion (i.e 20x event, 18.5K, Gift Card, etc...)?

Attachment:- promotional effectiveness case study.xls